| 20 Conversion Factoids Worth Tweeting About Posted: 16 Jan 2013 11:32 PM PST  Be the ultimate conversion nerd and tweet these factoids Factoid: A combination of fact and steroid. Known to boost your social power to illegal levels. Fortunately, juicing social style on Twitter won’t get you booted from the World Series, but it will make you sound smarter than the average bear. So Tweet away like your conversion career depends on it… My top 3? -
Don't test for testing's sake! Always have a hypothesis about what you think will improve & why -
The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop -
Only 1 out of 8 A/B tests have driven significant change Sources shown below. Conversion Rate Optimization Stats 
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"One accurate measurment is worth more than a thousand expert opinons"
Source: SEOgadget
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You have 0-8 seconds to make a compelling headline and landing page
Source: Interactive Marketing
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57% of companies have problems finding the expertise to optimize the copy on their landing pages
Source: MarketingSherpa
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A study by EyeViewDigital showed that using video on landing pages can increase conversion by 80%
Source: EyeViewDigital
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It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be
Source: ClickZ
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Companies that take a structured approach in their conversion optimization are 2x as likely to report large increases in sales than those that don't
Source: Econsultancy
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Don't test for testing's sake! Always have a hypothesis about what you think will improve your conversion rate and why
Source: PPC Hero
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"Focus people on what you want them to do, and you'll get better conversions as a result.” – Anonymous genius
Source: Unbounce
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The strength of your value proposition has tremendous impact on conversion
Source: ContentVerve
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Two-thirds of companies say their online conversion rates have improved over the past year
Source: Creative Thirst
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In 2011 alone, Google ran over 7,000 A/B tests
Source: Pardot
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More than 20% of companies say they don't have a landing page testing strategy
Source: IonInteractive
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61% of companies do less than 5 tests per month
Source: Bryan Eisenberg
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The more landing pages you have, the more leads you are likely to get
Source: HubSpot
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The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop
Source: EConsultancy
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Only 1 out of 8 A/B tests have driven significant change
Source: ConversionXL
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A 1 second delay in your site speed can result in a 7% reduction in conversions
Source: KISSmetrics
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Average ecommerce conversion rate in 2012 is 3.8%, down 8.4% YOY
Source: Econsultancy
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"Conversion occurs when your goals and your visitors' goals meet."
Source: Conversionista
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Include a verb in your CTA copy to promote readers to take action & increase your CTR
Source: HubSpot
– Oli Gardner
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